The objective of this study published in June 2009 is to identify the “factors influencing the penetration of energy efficient electrical appliances (hereafter also referred to as efficient appliances or efficient models) into national markets in Europe”.  This report was commissioned by DEFRA and the UK Market Transformation Programme.

In order to achieve this objective, three main sources of information have been used: market data bought from a specialised marketing company (over 1400 graphs), published and grey literature (70 references), and interviews with key stakeholders (29 interviews).

The study covers:

• Seven product categories of domestic appliances bearing the European Energy Label: cooling (or cold) appliances, freezers, washing machines, tumble driers, ovens and cookers, dishwashers and air conditioners.
• Nine European countries, selected for the potential differences they could illustrate:
  • Switzerland (CH)
  • Germany (DE)
  • Denmark (DK)
  • France (FR)
  • United Kingdom (UK)
  • Italy (IT)
  • Netherlands (NL)
  • Poland (PL)
  • Portugal (PT)